HOW TO: Pick the Right Social Media Engagement Style
What’s your customer engagement style? It’s a question reminiscent of those light-hearted quizzes that proliferate magazines: Are you strong or sassy? Independent or group-focused? When someone @-replies you on Twitter(
), do you respond immediately or wait a couple days?
HOW TO: Manage a Sustainable Online Community
Rob Howard is the CTO/founder of enterprise collaboration software company Telligent.
A 2008 Gartner study on social software noted that “about 70 percent of the community typically fails to coalesce.” While the measurement and the statistics behind this statement raise questions, there is an element of truth.
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